Verifone Rebranding

Branding

Along with its transformation from a terminal sales company to a payments and commerce solution provider, Verifone wanted a rebranding of its visual look and feel. Worked with creative director, copywriters, and other designers to bring the company’s identity up to date and provide more detailed guidelines to make sure the visual elements are clean, elegant, modern, more playful as well as consistent.

Guidelines provided include brand guideline, event guideline, partnership guideline and web guideline, design templates provided include business cards, letterhead design, white paper, newsletter templates, and other visual assets.

Role: Brand designer